Unicornsunset (“Unicornsunset”, “we”, “us” or “our”) provides the following information concerning its collection, storage, and use of personal data (“Personal Data” or “Personal Information”) provided by visitors and shoppers at Unicorn-sunset.com (the “Site”).

Unicornsunset respects the privacy of all persons who visit or use the Site ("Users", "Customers" or "you" or “Data Subjects”) and aims to provide comprehensive information on the processing of Personal Data with this Privacy Policy. This Privacy Policy is designed to comply with the European Regulation No. 2016/679 - General Data Protection Regulation (“GDPR”), as well as the privacy and data protection laws of the United States, including the California Consumer Privacy Act of 2016 (“CCPA”) and the California Consumer Privacy Rights Act of 2018 (“CPRA”).

This Privacy Policy explains the types of Personal Data that we may collect from you or that you may provide when you visit the Site. Websites offered by Unicornsunset’s affiliates, suppliers, and business partners—even if accessed through this Site—are subject to their own privacy and data protection policies and are not governed by this Privacy Policy.

Please read the following carefully to understand our practices regarding your Personal Data and how we will treat it. Unicornsunset is committed to transparency regarding the information it collects, stores, uses, maintains, and processes, and aims to describe its current practices in this Privacy Policy.

Unicornsunset collects Personal Data from Users who visit the Site, including browsing data, marketing data, profiling information, and data related to sales and support activities.

Unicornsunset also collects non-identifiable and anonymous information ("Non-Personal Data").

The Personal Data collected may include:

• a. Personal Data related to browsing, processed both for the purpose of allowing the Site to function properly, tracking use of the Site to optimize it, and for marketing purposes. To this end, please also read the Cookie Policy on the Site.
• b. Personal Data provided voluntarily by the Data Subjects (such as, for example, personal information, e-mail address, telephone number, billing address, login credentials, your account username and password provided by filling in the registration form) or otherwise lawfully acquired during the User’s visit to the Site or through interaction with customer care, in order to meet our contractual, ethical, and legal obligations, respond to User’s requests, and offer the requested services, assistance, and information regarding Unicornsunset products (such as administering your account with Unicornsunset, including identifying and authenticating you, and contacting you for the purpose of providing technical assistance and other related information about the products);
• c. Personal Data provided by the Data Subjects as part of the sales process on the Site, for the conclusion of e-commerce transactions, and for activities that are operational and essential for sale (e.g., verifying and carrying out financial transactions related to payments you make in connection with the products), as well as for any necessary pre- and post-sales assistance, and other information you may choose to provide to Unicornsunset (e.g., replying to your queries);
• d. Personal Data, such as contact data, processed by Unicornsunset upon express consent of the User, for marketing purposes, specifically to send the User (using traditional tools and telematic tools such as newsletters, e-mails, direct mail, text messages, and instant messages) commercial and marketing information, promotions, updates on products, sales, promotional campaigns, events, and other initiatives and additional services promoted by Unicornsunset;
• e. Personal Data - such as sales data and data related to any preferences expressed by the User - processed by Unicornsunset upon express consent of the User for the purpose of analyzing shopping habits and choices in order to make products and initiatives more responsive to the tastes and needs of its Customers and/or so that Unicornsunset may provide better services and customized products;
• f. If necessary, Personal Data will be used for the purposes of preventing fraud, troubleshooting problems, detecting and protecting against errors, fraud or other criminal activities, enforcing our terms, policies, and legal agreements, complying with court orders and warrants, assisting law enforcement agencies as required by law, collecting debts, preventing fraud, infringements, identity theft, and any other service misuse, and taking any action in any legal dispute and proceeding;

With the exception of what is covered by the Cookie Policy, the processing of Personal Data under such Regulations is based on:

• the legitimate interest and contractual obligations of both Unicornsunset in providing the services of the Site and of the User in browsing the Site properly, with reference to point a);
• the contractual obligation assumed by Unicornsunset in connection with sales made on the Site and the related legal obligations arising therefrom, with reference to points b) and c);
• the User’s consent, for the purposes referred to in paragraphs d) and e) (marketing, study of habits, and third-party transmission for their own purposes);
• the legitimate interest of Unicornsunset for the establishment, exercise, or defense of legal claims or whenever courts and authorities are acting within their competence, and legal obligations in connection with the power of authorities, for the purposes referred to in point f).

The Site places and tracks cookies, and collects some data, such as IP addresses. You can control this and stop it through your web browser.

Details of the cookies being used on our site are available on the cookie management tool on our site. Those details will be updated from time to time in the Cookie Policy.

Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies, your online experience on our Site will be limited.

How to disable cookies: the effect of disabling cookies depends on which cookies you disable, but in general, the Site and some Services delivered through it may not operate properly, may not recognize your device, may not remember your preferences, and so on, if cookies are disabled or removed. However, allowing or disabling cookies is your choice and in your control. If you want to disable cookies on our site, you can do so in the cookie management tool on our Site, or by rejecting the cookies by category. You will need to do this for each browser and device. Alternatively, you can change your browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies can be found here:

• Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
• Internet Explorer: https://windows.microsoft.com/en-GB/internet-explorer/delete-manage-cookies

Unicornsunset collects the Personal Data generally from the Data Subject directly. Some processing in connection with the use of the Site are automated with its use.

The Personal Data collected by Unicornsunset is provided directly by the User (by registering on the Site or as part of the sales process) with the exception of:

• the browsing data referred to in paragraph 2 letter a) above that is collected automatically from the Data Subjects’ activities on the Site;
• data collected and processed for the purpose of preventing fraud and malfeasance of the Site as per section 2 letter f).

If you consent to profiling purposes, Unicornsunset may also process your Personal Data for such purposes.

As described in paragraph 2 letter e) above and with the express consent of the User, Unicornsunset may process the User's Personal Data for the purpose of studying the habits and choices of Users in order to make Unicornsunset products and initiatives more responsive to the tastes and demands of its Customers.

With the help of automated tools, Unicornsunset will process Personal Data relating to the value and frequency of purchases as well as the type of products purchased over a specific period of time.

This research aims to offer Customers and Users products, services, and initiatives that are better suited to their tastes and will be carried out in a non-intrusive manner. You can always ask for specific information about the logic applied to this processing and the modification of the results obtained by contacting Unicornsunset at the contact details given in paragraph 1.

As described in paragraph 2, letter a) and with the express consent of the User, Unicornsunset may process the User’s Personal Data, using automatic tools, to study cookies in order to monitor browsing on the Site and suggest products and services in line with the browsing activity.

We store Personal Data securely, but there is no such thing as perfect data security.

Unicornsunset takes great care in implementing, enforcing, and maintaining the security of the Personal Data we process. Personal Data collected through the Site is processed by digital and electronic methods and tools, adopting security measures to minimize the risk of breaches to confidentiality, integrity, and availability. Unicornsunset implements, enforces, and maintains security measures, technologies, and policies to prevent unauthorized or accidental access to, destruction, loss, modification, use, or disclosure of Personal Data. We likewise take steps to monitor compliance with such policies on an ongoing basis. Where deemed necessary, in light of the nature of the data in question and the risks to Data Subjects, we may encrypt data. As noted above, we also endeavor to delete Personal Data that no longer serves its purpose. Likewise, we take industry-standard steps to ensure our Sites and applications are safe.

However, due to the nature of online transmission methods, these measures cannot completely eliminate the risk of unauthorized access, leaks, viruses, and other data security breaches.

Within Unicornsunset, we endeavor to limit access to Personal Data to those personnel who: (i) require access to fulfill Unicornsunset’s obligations under law and contract, and under this Privacy Policy, (ii) have been appropriately and periodically trained on the requirements applicable to the processing, care, and handling of Personal Data, and (iii) are under confidentiality obligations as required under applicable law.

Unicornsunset will act in accordance with its policies and applicable law to promptly notify, where required, the relevant authorities and Data Subjects in the event that any Personal Data processed by Unicornsunset is lost, stolen, or if there has been any unauthorized access to it, all in accordance with applicable law and on the instructions of a qualified authority.

It is recommended that you periodically check that your computer is equipped with adequate software to protect the network transmission of data, both incoming and outgoing (such as updated antivirus systems), and that the Internet service provider has taken appropriate measures to ensure the security of network data transmission (such as firewalls and spam filters).

Unicornsunset collects Personal Data through your use of our Site, through data you or others provide when you prepare and enter into a contract with us, or otherwise engage with us, or contact us. We require some Personal Data to perform our Services, while the provision of Personal Data for marketing and profiling purposes is free and optional.

When you are using the Site, we gather, collect, and record information relating to such usage, either independently or with the assistance of third-party services as detailed below.

This may include technical and behavioral information such as the User’s Internet Protocol (IP) address used to connect your computer to the Internet, your Uniform Resource Locators (URL), operating system, type of browser, browser plug-in types and versions, screen resolution, Flash version, time zone setting, the User’s ‘clickstream’ on the Site, the duration of your visit, methods used to navigate away from a page, and any phone number used to call our customer service number. We may also place cookies on your browsing devices (see 'Cookies' section below).

We collect Personal Data required to provide Services when you register interest, place an order, and/or open an account. Additionally, we collect your Personal Data when you provide us with such information manually or automatically, through your use of our Site, facilities, Services, and applications, or in connection with site visits, during the preparation of a contract, or otherwise in engaging with us.

You do not have any legal obligation to provide information to Unicornsunset. However, certain information is necessary for us to perform the Services requested on the Site, such as the sale or purchase of “Products” or to provide various other Services. If you choose not to provide specific information, we may not be able to provide you with some or all of the Services or fulfill your order for “Products.” Providing Personal Data, especially personal details, email address, postal address, telephone number, and bank details (in case of credit card payments) is mandatory for executing the product purchase agreement through the Site. Some of this Personal Data may also be necessary to provide other services available on the Site in connection with sales or to comply with legal and regulatory obligations (e.g., tax obligations and anti-money laundering). Failure to provide necessary Personal Data may result in us not being able to perform the agreement for products purchased on the Site or provide related services.

Provision of Personal Data to Unicornsunset for marketing purposes, analyzing habits and preferences, and for transmission to companies of the New Guards Group and Farfetch UK Ltd. is free, voluntary, and optional. Failure to provide such Personal Data will not limit your use of the Site, although it may prevent Unicornsunset from sending you information, updates, newsletters, and invitations to Unicornsunset events.

The mandatory or voluntary nature of the data to be provided will be indicated by a special character (*) next to the relevant information or Personal Data necessary for providing the services and purchasing products on the Site. Failure to provide voluntary Personal Data does not entail any obligations or disadvantages of any kind.

Unicornsunset shares data, including Personal Data, with its affiliates, suppliers, vendors, and service providers.

Third Parties: We share Personal Data with third parties in various circumstances. We take steps to ensure that these third parties use your information only to the extent necessary to perform their functions, that they provide the same level of protection for your rights as we do, and that we have a contract in place with them to govern their processing on our behalf. These third parties may include:

• Companies that carry out specific technical, logistic, and organizational services instrumental to sales. This includes companies providing IT and other technological support to our Services, such as website analytics, computing providers, customer ticketing and support, on-site and cloud-based database services, vendor and IT service and support providers, distributors, shipping and logistics companies, as well as our lawyers, accountants, and other standard business service providers.
• Companies that provide specific services related to marketing and analysis activities. This includes list management and optimization services, management, support and hosting services, analysis services, and the sending of communications.
• Agents and/or subcontractors who assist us in performing contracts we enter into with you. They help in providing the products we offer, processing transactions, fulfilling requests for information, receiving and sending communications, and analyzing data.
• Third parties such as banks, public authorities, and companies managing payment services, which operate as autonomous data controllers.

We periodically add and remove third-party providers.

Additional third-party services may be accessed through the Site. Unicornsunset is not responsible for any Personal Data or other data submitted to, or otherwise processed through, such third-party services. For example, when a credit card purchase is made on the Site, customers may be redirected to a third-party service provider to submit payment. All aspects of that service and payment, including any Personal Data submitted in connection with that service, are the responsibility of the third-party service provider, not Unicornsunset. Unicornsunset currently uses Farfetch Platform Solutions Limited as its principal payment processor.

In addition, we may disclose your Personal Data to third parties if some or all of the Unicornsunset companies or assets are acquired by a third party, including through a merger, share acquisition, asset purchase, or any similar transaction. In such cases, Personal Data may be one of the transferred assets and may be required by the acquiring party to continue providing Services to you.

We may also transfer Personal Data to third parties if we are under a duty to disclose or share it in order to comply with legal obligations, audits, or regulatory requirements, during any legal or regulatory proceedings or investigations, or to enforce our terms and agreements with you or third parties. This includes exchanging information with other companies and organizations for fraud protection, credit risk reduction, and to prevent cybercrime.

Unicornsunset stores your Personal Data securely at its facilities or with reliable service providers. We do not retain your Personal Data once it no longer serves the purposes for which we collected it.

We may keep Personal Data in servers and systems owned or controlled by Unicornsunset at various sites, or processed by third parties on our behalf, including reputable cloud-service providers. Data is also stored in our onsite and offsite backups.

Unicornsunset will retain Personal Data only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and generally meet the purposes for which it was collected. The retention period may vary based on the form and purpose of the data, as well as the applicable jurisdictions.

Personal Data that is no longer retained may be anonymized or deleted. Some metadata and statistical information concerning the use of our Services are not subject to deletion and may be retained by Unicornsunset, but this data will not identify you.

The retention periods for specific types of Personal Data are as follows:

• Personal Data linked to purchases will be stored for at least 10 years to comply with tax and civil law, unless specific legal defense needs in court require a longer retention period.
• Personal Data provided by Users to request assistance and information will be kept only for the period necessary to handle the request.
• Personal Data provided for marketing and profiling purposes will be kept for the period necessary for the specific processing, up to a maximum of 7 years, in line with relevant industry standards.

The terms of this Privacy Policy govern the use of our Services, Site, and activities, as well as any information collected in connection with them. Unicornsunset may amend or update this Privacy Policy periodically. Changes to this Privacy Policy become effective as of the "Last Revised" date stated. Your continued use of our Services and Site after that date signifies your acceptance of the updated Privacy Policy.

Our policies and practices are continuously evolving and improving. We welcome any suggestions for improvements, as well as any questions or comments regarding this Policy. Please feel free to contact us, and we will make an effort to respond within a reasonable timeframe.